Exploring Continuous Participation On Entertainment Applications Of Social Network Sites
نویسندگان
چکیده
Researchers have been increasingly interested in examining the effect of social network site based entertainment applications (SNSEA) in retaining while expanding user base for the websites. This paper therefore proposed a research model that investigates how the different types of information embedded on SNSEA affect such continuous participation according to elaboration-likelihood model. The empirical study shows that (1) symbolic physicality reflects the content information of SNSEA, highlighting the cognitive belief (i.e., perceived curiosity) that users can obtain from SNSEA; (2) inherent sociability captures the circumstance or environment cue information of SNSEA, highlighting the affective reaction (i.e., perceived enjoyment); (3) perceived enjoyment, which is significantly related to perceived curiosity of SNSEA, is the significant antecedent of user’s continuous participation. In terms of practical implication, our study provides significant indications on how to design and manage SNSEA in an effort to increase user base.
منابع مشابه
Qualitative Study of Students' Information Sharing Behavior in Social Network Sites
Aim: The main purpose was to investigate the students’ information sharing behavior in social network sites with a qualitative approach. Methodology: An applied research with qualitative approach - A Thematic Analysis method was used. Population consisted of all the students at the Universities in South Khorasan Province affiliated with the Ministry of Science, Research and Technology who had ...
متن کاملDevelopment and psychometric properties of the Social Network Sites Engagement Scale (SNSES)
Aim: The aim of this study was to develop a valid and reliable tool for measuring the level of peoplechr('39')s participation in social network sites (SNS). Method: This research is in the R&D field in terms of purpose and is descriptive-survey type in terms of data collection method (research design). 979 students were selected out of all students studying in the University of Guilan in 2017-2...
متن کاملImpact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratifi cation Perspective
Social media has phenomenally changed the communication landscape. Particularly social network sites have received enormous popularity and user acceptance globally. The business model of many social network sites is based on advertising. The survival of these social network sites depends on the user acceptance of advertising appearing on these websites. Users usually accept the advertising whic...
متن کاملOn Social Network Web Sites: Definition, Features, Architectures and Analysis Tools
Development and usage of online social networking web sites are growing rapidly. Millions members of these web sites publicly articulate mutual "friendship" relations and share user-created contents, such as photos, videos, files, and blogs. The advances in web designing technology and fast growing usage of online resources prompted web designers to improve features and architectures of social ...
متن کامل